Jacob Rees
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Jacob Rees

Jacob Rees

Front-End Developer

Durham, England

3+
Years Professional
30+
Universities
160+
Shops

My Story

I've been hooked on building things with code since secondary school Computer Science. What started as curiosity became a drive to make things that work well and feel right to use.

After studying Digital Media at Leeds (graduating with a First in my final coding project), I've spent the last 3+ years as a Front-End Developer working on products used by millions. At Pavers, I helped build and improve accessible component libraries powering 160+ retail shops. At Revolution Viewing, I worked on Vepple, a platform serving 30+ UK universities, architecting everything from real-time event systems to A/B testing frameworks.

What keeps me interested is the mix of visual polish and technical problem-solving. Some days I'm tweaking animations and getting interactions just right, other days I'm figuring out complex logic or tracking down a weird bug.

I'm now looking for a role with more technical ownership and the opportunity to grow further into full-stack development. I want to build products that matter, with a team that cares about doing things properly.

Professional Journey

Experience

3+ years building products used by millions, from virtual campus platforms to e-commerce solutions.

  • Role & Company

    Period

  • Front-End Developer

    Revolution Viewing

    • Developed Vepple, a virtual experience platform for 30+ UK universities including Imperial College London and Nottingham Trent, reaching 1M+ prospective students with users averaging 12+ pages and 7 minutes per visit.
    • Architected Events Management System with Firebase real-time chat, 1-second status engine, and timezone-aware scheduling, delivering 108% increase in views per session.
    • Built production A/B testing framework with GrowthBook SDK, GDPR-compliant tracking, and GTM analytics, enabling data-driven design decisions.
    • Led mobile navigation overhaul with 3-tier footer architecture, increasing session duration by 41%.
    • Engineered Explore by Map feature with Mapbox GL JS, directions API (walking/cycling/driving), and GPS tracking. Map users averaged 21 pages per session with 64% longer engagement.
    • Enhanced panorama Guided Tour suite (WCAG 2.2 AA) with ambassador intro/end screens with real-time captions and in-panorama social media Content Spots, driving 65% more pages and 50% longer engagement.

    Technologies: Vue.js, Pinia, Quasar, Firebase, Mapbox GL JS, Vitest, Figma, GTM, Google Analytics

    Mar 2023 - Present

  • Web Developer

    Pavers

    • Built front-end solutions for Pavers, a UK footwear retailer with 160+ stores. Developed a WCAG 2.1 AA-compliant component library using Shopify Liquid and React, enabling content teams to customise pages via Sanity CMS across 5+ brands including Jones Bootmaker and Herring Shoes.
    • Integrated Algolia search, improving search relevance and driving a 10% increase in search-driven conversions.
    • Combined Lucky Orange with a weather API for location-based recommendations, resulting in 7+% conversion.
    • Increased front-end test coverage by 40% through Jest-based tests for critical user flows.

    Technologies: Shopify Liquid, Sanity CMS, Bootstrap, React, Algolia, Jest, Lucky Orange, Google Tag Manager

    Aug 2022 - Mar 2023

  • BA in Digital Media

    University of Leeds

    Jul 2022