Overview
Front-end development for a major UK footwear retailer with 160+ shops and an e-commerce platform serving millions of customers. Work spanned multiple brands in the group including Jones Bootmaker, with a focus on accessibility, performance, and creating tools that gave the content team more autonomy.
Key Contributions
Component Library
Built a WCAG 2.1 AA-compliant component library using Shopify Liquid, React, and Bootstrap. The library covered everything from product cards and navigation to promotional banners and checkout flows - 75+ reusable components in total, documented with Storybook. Hooking this up to Sanity CMS meant the content team could customise pages themselves. Rolled out across 5+ brands.
Search
Integrated Algolia InstantSearch to handle a catalogue of 10,000+ products. Set up faceted filtering, typo tolerance, and synonyms, then configured relevance ranking to factor in popularity, stock levels, and margin. Added customised adverts throughout search results based on user context. Search-driven conversions went up 10% after launch.
Personalisation
This was a fun one - combined Lucky Orange session data with a weather API to serve location-aware product recommendations. The logic surfaced boots when it was cold or wet, sandals when warm. Simple concept, but it drove a 7%+ conversion lift on those personalised recommendations.
Testing
Set up a Jest testing framework covering the critical paths: add-to-cart, checkout, search. Added snapshot testing to catch component regressions across the shared library. Took front-end test coverage up by 40%, which made a noticeable dent in production bugs reaching checkout.